Created by Raymond Gid in 1976, this poster wasa stylish piece of advertising for the Swiss luxury brand.

Gid's minimalist design features an abstract outline of a man, highlighting the elegance of Bally's footwear with bold lines and a simple colour palette – perfectly capturing the essence of 1970s fashion ads.

Known for his work in film posters and commercial art, Gid’s style is all about simplicity and elegance, with a touch of playfulness. Today, this poster is a highly sought-after collectible, combining fashion, art, and advertising from the late 20th century.