Born in 1905, Raymond Gid was a renowned French typographer and graphic artist. As a film enthusiast, he designed posters for many films as well as for Club Mediterranée and Bally Shoes. Throughout his life, Raymond Gid remained attached to the typographic art, prompting his work to be very simplistic yet extremely elegant.

The design of this poster features a stylized sketch of a woman's silhouette, focusing on the elegant and fashionable nature of the shoes. Gid's artistic style often incorporated minimalist and elegant design elements, and this poster was crafted to reflect the luxury and sophistication of Bally products.

Year: 1976

Dimensions: 160cm x 120cm

Materials/Media: Original lithograph, linen backed