Hervé Morvan, a French poster and advertising artist, accumulated recognition for his iconic Perrier advertisement in 1950. His subsequent works for brands like Vittel, Evian, Danone, Gitanes, Bally, and Esso drew even more attention. He was particularly adept at crafting advertising posters across diverse categories like children's goods, food and drink, household items, fashion, travel, campaigns, alcohol, cigarettes, film and music, and greeting cards.
Over 150 film posters proudly bear his name, especially those representing the most significant French cinema of the 1940s. His posters were renowned for their vibrant, charming characters.
Morvan's journey began in 1942 with the design of a poster for the film Strong Head. This marked the inception of his characteristic style, characterized by bold colors and gentle lines. It paved the way for a successful commercial career, partnering with both international and classic brands such as Bally, Gitanes, Savora, and Perrier.
Hervé Morvan's career spans over 500 posters, earning him a solid reputation on an international scale. His posters, noted for their vibrancy, boldness, and unique visual appeal, speak volumes about his talent. He honed his skills at The School of the Applied Arts in Paris, where his artistic prowess was appreciated from a young age.