The J'y vole donc j'y suis poster for Air France, circa 1970, cleverly plays on Descartes' famous phrase, "I fly, therefore I am." It combines bold typography with sleek imagery, reflecting the glamour and excitement of air travel during that era. The poster captures Air France's sophisticated brand and the prestige of flying in the 1970s.

Year:c.1970

Dimensions: 190cm x 190cm 

Materials/Media:Original canvas banner, condition as shown