Confidence in Contrex... with a reasonable diet

Contrex – a brand of mineral water from the Contrexéville region in France.

One of Villemot's most famous works and exemplifies his signature style of bold, clean lines, dynamic compositions, and vibrant colors. The poster was part of a broader marketing campaign for Contrex, aiming to promote the mineral water's purity and refreshing qualities and it became an iconic example of 1970s French advertising.

Year: 1970

Dimensions:160cm x 120cm 

Materials/Media: Original lithograph, linen backed