The Campari Soda – Vince la Sete by Pijoan is a bold, modernist advertisement for the iconic aperitif. Featuring the slogan 'Vince la sete' – 'Conquers thirst', it showcases Campari’s signature red and its distinctive bottle, reflecting the sleek and vibrant style of 1970s advertising.

Year: 1973

Dimensions: 200cm x 140cm

Materials/Media: Original offset print, linen backed