The De Bibendum à Mamie Nova poster was created for an exhibition that celebrated Savignac's advertising work, spanning from Michelin's Bibendum (the Michelin Man) to Mamie Nova (a French dairy brand known for its yogurts and desserts).

This poster cleverly brings together two of Savignac’s most iconic advertising characters. It typically features a playful visual connection between Bibendum and Mamie Nova, highlighting his whimsical and instantly recognizable style. The design is likely colourful and lighthearted, reflecting his mastery of simple yet effective advertising imagery.

Year: 1997

Dimensions: 60cm x 50cm

Materials/Media: Off-set print, linen backed