The BB Peugeot Centri poster by Vernier is a vintage advertisement from the mid-20th century, promoting Peugeot bicycles. It highlights the brand’s focus on quality and performance, using a style typical of the era with clean lines, bold colours, and artistic flair. The design emphasises Peugeot’s craftsmanship in cycling, appealing to both racing and leisure riders.

As Peugeot expanded into making bicycles, cars, and other products, the lion became an iconic symbol of the brand's quality and craftsmanship. The choice of the lion was meant to convey the reliability, durability, and high-performance nature of their products, whether bicycles or cars.

Year: 1955

Dimensions: 120cm x 160cm

Materials/Media: Original lithograph, linen backed