Bernard Villemot (1911 -1989), who rose to prominence as an artist in his own right, was born into a family of artists, being the son of famed cartoonist Jean Villemot.

During the turbulent times of the Second World War, he found his unique voice, creating unforgettable posters for various clients, including governmental and political entities. His style was captivating, instantly recognizable, and incredibly appealing. Post-war, Villemot expanded his artistic horizons, collaborating with global giants like Air France, Perrier, Orangina, and Bally. 

Each brand became a canvas for his distinctive visual style, marked by a lively color palette and joyful imagery. His works were not mere advertisements but art pieces in their own right, with minimal ad copy and maximum emphasis on the rich visuals. Villemot's versatility, distinctive style, and groundbreaking approach to advertising design won him every conceivable accolade in his field.

Over a career that spanned thirty years, his work transcended the realm of advertising, earning recognition through retrospective exhibitions held at the Musee de Arts Decoratifs in 1966 and the Biblioteheque in 1981, both in Paris.